Barneys New York’s brand ethos — taste, luxury, humor — is one of the most distinctive in the world of luxury retail. In 2004, the company set out on an ambitious expansion plan, working with Gensler to develop five new retail stores for the years to come. While every Barneys store incorporates features such as open-plan circulation, a central staircase, and custom artwork, each location provides opportunities to reinterpret these iconic elements such as Barney’s New York, Phoenix, AZ where local materials were employed that reference the vernacular landscape.
Photoshoot commissioned by Gensler.