photoshoot of the new milan showroom commissioned by antoniolupi.
project by calvi brambilla.
For Salone del Mobile 2019 the showroom was completely restyled with new products and a new layout.The exhibition function becomes blurred and is declined according to new criteria that are directed towards a scenographic-aggregative space in which the micro environments breaks with the classical conception of the showroom and appears as suggestions and proposals for a new area directed to the exchange of ideas and knowledge. A showroom that wants to provide a new framework to discuss design and groped to define future features.