Poltrona Frau returned to Orgatec with a reworked concept of the management level workspace in response to evolution in office and business needs.
The stand is designed by Dordoni Architetti to look like a contemporary architectural office.
The external “skin” is in slabs of natural lime-coloured silicocalcareous slabs with openings that become the windows in a façade.
Hollows and solids alternate to create an effect of transparency and dialogue between the outside and inside.
The internal space is left deliberately free. The internal walls are only partially covered, solid plates giving them a destructured appearance and allowing glimpses of the back of the cladding on the façade.
Hanging on the walls are photos, views of metropolitan cityscapes and windows onto the city, which tell of the cosmopolitan vocation of Poltrona Frau and history spanning more than a century.
The workspaces are highly formal and elegant in design and materials. These multi-purpose zones can be places for concentration, strategic meetings, informal chats or private encounters.
Photoshoot commissioned by Poltrona Frau.