The new concept store for In-sight is placed in the recently opened shopping mall “Brickell City Centre”, which is located in Downtown Miami, one of the booming areas of the city.
In-sight is a commercial space for clothing, accessories and design objects for clients looking for an exclusive range of products selected by a careful curatorial direction. The proposed space is an immersive experience, an interior tour through the ideas and concepts of In-sight.
The binoculars, the logo of the brand composed by two interlaced circles, are the starting point of the interior design. Through the extrusion, translation and rotation of the logo, an imaginary volume is created. This volume perforates the 24 white panels placed in parallel along the store generating a geometric, dynamic and changing tunnel that fulfills the elongated store. At the end of the space, a graphic panel features a trompe d’oleil creating an illusion of continuity beyond the limits of the store. The gaps between the panels offer a wide range of possibilities of use, product exhibition, storage or sitting all perfectly integrated in the design.As in any retail project, lighting is a key factor. There is a simple and basic lighting system that takes advantages of the big panels. A series of platforms with integrated swiveled spotlights are directly supported on top of the panels. This system provides a basic general lighting but they also easy to move adapting the light effortlessly to the changing exhibition of products in the center of the store.
Architecture and Interior Design: OHLAB / Paloma Hernaiz and Jaime Oliver
OHLAB team: Paloma Hernaiz and Jaime Oliver with Rebeca Lavín, Rosa Fuentes, Amaia Barazar, Manuela Sánchez, Silvia Morais, Luzia Butnariu, Amalia Stavropoulou , Sandra Wereszka
Photos: Patricia Parinejad