These days, urban redevelopment is a primary tool for the planet’s most dynamic cities to advance their stature and stay relevant, and Stockholm is no exception. Once obscure and rundown pockets are being transformed into coveted neighbourhoods almost overnight, often adding value to the urban fabric on more levels than one. The recent opening of boutique hotel Hobo in a revamped 1970s building in a previously overlooked corner of the downtown district of Norrmalm, can certainly be seen in this light. et in a brutalistic building from the 1970’s, Hobo is part of a larger plan breathing new life into the once vibrant hub of downtown square Brunkebergstorg. The hotel features 201 rooms, but most dominantly two floors of social spaces with restaurant, bars and an event scene. Space – a pop-up area dedicated to emerging artists and brands – is found just by the entrance with the intent of being Stockholm’s most creative 6 square metres. The hotel’s free-spirited interior design by Berlin-based Studio Aisslinger also presents a range of unique experiences co-developed by leading local creatives.
photoshoot commissioned by HOBO | Nordic Choice Hotels and Studio Aisslinger