The inland region known as es Pla (‘the plain’) is still an empty space on most visitors’ mental map of Mallorca. Part of a new wave of hotels making inroads into the agricultural hinterland, Finca Serena is not the kind of glamorous aristocratic pile you might expect to find in, say, the Tramuntana mountains, but rather a fine old farmhouse in pinkish sandstone sitting pretty on a hill overlooking the town of Montuiri. The first rural opening from Catalan hoteliers Unico, it plays with the aesthetics of sparseness and rusticity. Stools and tables are made of untreated wood, sofas and armchairs covered, Axel Vervoordt-style, in soft linen slipcovers; the vaulted interiors are simply whitewashed and rush-woven baskets hang on hooks like art. These days every country hotel worth its flor de sal aspires to the farm concept, but this one comes closer than most. The 40-hectare property sprawls over olive groves, vegetable gardens, fruit orchards and vineyards. With just 25 rooms, it has an intimate, wraparound feel. You won’t miss the coast’s noise and crowds; many guests are happy simply to retreat to the spa, set in a former cowshed. By day, the view of sun-warmed cornfields from the terrace is bucolic, and nights here are remarkably dark and silent. Serena – the name is aptly chosen.
Photoshoot commissioned by CONNOISSEUR CIRCLE MAGAZINE in collaboration with Finca Serena.