In Bangkok – an urban cluster with 20 Million people and a climate with up to 45 degrees C – malls provide public air-conditioned spaces for people to spend their leisure time in. Photoshoot in Bangkok of CENTRAL WORLD, being the eleventh largest shopping complex worldwide with 550,000 m2. for STUDIO AISSLINGER of a quite challenging REDESIGN project of the food courts: on a busy Saturday with one million Thais shopping and eating .. 🙂 but with a great result.
Malls all over the world have to compete with the growing competition from online business. They need advanced storytelling concepts to reinvent themselves with the goal of being highly attractive to the next generation of clients and visitors. With its unique symbiosis of storytelling, narrative architecture and collage principles STUDIO AISSLINGER counts among the trend-setters in „spatial design“. I love the earthly, nature related, storytelling and design concept, bringing back nature to urban citizen with the hanging gardens and hangout huts.