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Patricia Parinejad
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antoniolupi showroom milano 19

photoshoot of the new milan showroom commissioned by antoniolupi.

project by calvi brambilla.

For Salone del Mobile 2019 the showroom was completely restyled with new products and a new layout.The exhibition function becomes blurred and is declined according to new criteria that are directed towards a scenographic-aggregative space in which the micro environments breaks with the classical conception of the showroom and appears as suggestions and proposals for a new area directed to the exchange of ideas and knowledge. A showroom that wants to provide a new framework to discuss design and groped to define future features.

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